Massive is Light

App, Big Data, Social Media
Information Perception, Media, Security & Trust

How can content from massive information environments be aggregated in digital interfaces to create an efficient and engaging experience for wide audiences?

Just like Big Data, personalized information flow and machine learning promise a daring future for data processing. In Massive is Light the EPFL+ECAL Lab explored digital strategies for both efficient navigation and content aggregation. Based on two concrete cases, this research project proposes a new interface design approach, thus enabling wide audiences to interact with massive information environments.

Massive is Light: Debate InSight

Although the vast availability and exchange of information is a source of richness, it also brings tremendous complexity, opening questions on how to gather the right information or use data to improve democracy. Even though experts are working on emerging technologies to aggregate information and retrieve new insights, there remains the big challenge of how audiences can interact with digital content to focus on meaning and impact.

Pragmatic strategies for designing digital services for massive information environments.

The project tackles the complexity of mass information environments by focusing on high usability and user experience satisfaction, specifically: use cases, visual language, and interactions.

Taking in consideration both visual and functional criteria, the research is based on quantitative evaluations and qualitative observations on two different projects: Faveeo and Debate InSight. The first digital platform is an aggregation tool that generates context for the masses of information gathered by daily internet searches, and the second one, developed for COP21, enhances understanding of major public debates and clarifies their complexities.

Building up on these learnings, EPFL+ECAL Lab identified, through user testing, key issues within digital environments and defined a visual language that increases user engagement. According to the newly established guidelines, both platforms have been entirely redesigned.

Debate InSight and Faveeo propose new ways to interact and visualize the content. They also offer the possibility to customize the navigation path in order to match the user’s interests. In the complex world of massive information, they focus on simplicity as well as transparency, and include unprecedented features that significantly increase engagement and interaction.


Nicolas Henchoz

Research Assistant

Romain Collaud

Academic Supervision & Beta Analysis

Dr Andreas Sonderegger

Interaction Design Lead

Renato Zülli

Interaction Design

Romain Collaud

Data Collection

Ocyna Rudmann, Oguz Sona (University of Fribourg)

Photography Credits


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