Food Talks: a new approach to food labelling
Food Talks explores how augmented reality (AR) can be used to enhance information around food. It turns the unique qualities of AR technology into meaningful relationships between food products and their immaterial value.
This user-centred project involves two phases exploring two different contexts. The first focuses on how to engage supermarket audiences using a stand-alone AR device. The second addresses more complex and personalised interactions through a smartphone AR application.
The outcomes of this research project led by Emily Groves show that customers learn more about food products with AR compared to an equivalent digital solution. The evaluations also reveal high scores for usability and aesthetics with no negative effect due to the technical limitations of AR. Not only does this work reveal the potential of AR as a credible medium in the food industry, it also provides specific design guidelines for how to do so.
Project Direction
MAS in Design Research for Digital Innovation
Interaction Design
Emily Groves in cooperation with Marius Aeberli
Software Engineering
Delphine Ribes and Yves Kalberer
UI/UX Psychologist
Pictures
Calypso Mahieu / EPFL+ECAL Lab
Partners
Quantis
UNIL Industrial Ecology Group
EPFL Integrated Food and Nutrition Centre