Dr Sebastian Baez Lugo
Sebastian is a UX Researcher and Socio-Affective Neuroscientist. He holds a BSc in Experimental Psychology, an MA in Neuroscience, and a Ph.D. in Cognitive Neuroscience from the University of Geneva. His multifaceted research experience spans academia, startups, and tech companies. His primary interest lies at the crossroads of emerging technologies, human behavior, and digital health.
At the Lab, Sebastian leads the UX research activities and supports the team as a psychology and human cognition expert. Sebastian also contributes to the EPFL+ECAL Lab’s educational efforts by teaching User Research methods and Academic tools.
Related projects
Scientific publications
Capturing Food Culture for Adaptive AI: Generative Insights from a Multimodal Profiling Study.
Zeynep Erol, Emily Groves, Sebastian Baez Lugo, Nicolas Henchoz, Margherita Motta. 2026. Capturing Food Culture for Adaptive AI: Generative Insights from a Multimodal Profiling Study. In Tareq Ahram and Adrian Morales Casas (Eds.), 2026 Human Interaction and Emerging Technologies (IHIET-AI): Artificial Intelligence and Future Applications (AHFE) International Conference.
Human Interaction and Emerging Technologies (IHIET-AI)
Cultural Resonance – understanding food cultures to inform adaptive AI for healthy and sustainable eating
Emily Groves, Zeynep Erol, Sebastien Baez Lugo, Nicolas Henchoz, Margherita Motta. 2025. Cultural Resonance – understanding food cultures to inform adaptive AI for healthy and sustainable eating. In IASDR 2025: Design Next, December 02, 2025. Design Research Society.
IASDR 2025